graphic word uses visual compositions to solve problems and communicate ideas through typography, imagery, color, and form. There’s no one way to do that, and that’s why there are several types of graphic design, each with its own area of specialization.

Though they often overlap, each type of graphic design requires a specific set of skills and design techniques. Many designers specialize in a single type; others focus on a set of related, similar types. But because the industry is constantly changing, designers must be adaptable and lifelong learners so they can change or add specializations throughout their careers.

Whether you are an aspiring designer or seeking design services for your business, understanding the eight types of graphic photo will help you find the right skills for the job.

Designers that specialize in visual identity graphic design collaborate with brand stakeholders to create assets like logos, typography, color palettes, and image libraries that represent a brand’s personality. In addition to the standard business cards and corporate stationery, designers often develop a set of visual brand guidelines (style guides) that describe best practices and provide examples of visual branding applied across various media. These guidelines help to ensure brand consistency throughout future applications.